[Free Download.PWSh] The Upcycle Beyond Sustainability--Designing for Abundance
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From the authors of Cradle to Cradle, we learn what's next: The UpcycleThe Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness, we actually improve the natural world as we live, create, and build. For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practicesand they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future as it unfolds in front of us. The Upcycle is as ambitious as such classics as Rachel Carson's Silent Springbut its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment We can have a beneficial, sustainable footprint. Abundance for all. The goal is within our reach. Effective vs Efficient - Difference and Comparison Diffen While efficiency refers to how well something is done effectiveness refers to how useful something is For example a car is a very effective form of transportation WILLIAM McDONOUGH - William McDonough + Partners William McDonough is a globally recognized leader in sustainable development and is the founding principle of the firm After establishing William McDonough William McDonough - Wikipedia William McDonough; Born February 20 1951 (age 66) Tokyo Japan: Nationality: United States: Occupation: Architect: Awards: Presidential Award for Sustainable William McDonough Waging Peace Through Commerce William McDonough Receives Fortune Award for Circular Economy Leadership at The World Economic Forum Cradle to Cradle William McDonough & Michael Braungart: MBDC Cradle to Cradle William McDonough & Michael Braungart: MBDC Cradle to Cradle is a design framework for going beyond sustainability and designing for Cradle to Cradle the Circular Economy and the New William McDonough: Cradle to Cradle the Circular Economy and the New Language of Carbon
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